Following the acquisition of the Montreal web agency Pixel Circus, the web agency Activis approached us to reposition its brand identity as part of a growth strategy.
Activis offers innovative, sustainable and easy-to-use digital services for public organizations and non-profit organizations. The new logo features primary forms that refer to the pixel, the basic unit representing each point of a digital image, and to the human side, the collaborative and creative side of the company. The combination of the square and the circle symbolizes not only the new partnership between the two agencies, but also movement and dynamism, which are characteristics of the performance of the digital solutions offered by Activis.