We had the opportunity to develop the visual identity of the new Fous de théâtre festival for the Quartier des Arts de l’Assomption. A theatrical crossroads gathering a myriad of partners and artistic representations.
The collective and multidisciplinary traits of the event inspired us during the development of its image. The logo’s various letter shapes refers to the diversity of artistic projects proposed during the festival. In addition, we discover the event program through a fortune-teller game depending on the feelings that we want to explore. This tool suggests the playful nature of the project and highlights the range of emotions that may experienced by the participants.