Devimco Immobilier asked us to highlight the ecological sensitivity of its new apartment project located in Brossard.
As a result, we created a visual identity inspired by the theme of the environment. The name LUMEO comes from Lumen. This Latin word means “light of life”, which refers to the heat of the sun. Also, lü means “green” in Chinese and meo “to me” in Latin. Thus, we want to imply that residents take ownership of nature. Furthermore, the pattern and the green color of the design are openly inspired by the flora.