- October 20, 2021
Sir Charles Condominiums
Founding father of the city of Longueuil, “Sir Charles” presented hitself as the perfect name for this new real estate project. Located at the heart of a revitalization project for Place Charles-Le Moyne, this nomination allows for natural geolocation, due to its connection with the toponymy of the place.
Due to its balanced composition, the logo reflects stability; result of a typographical interpretation built on a historical landmark, while building the new. The cuts at the intersections of certain ascenders and ties create a subtle lighting effect, highlighting an identity of elegant simplicity.
The signature reminiscent of modern design and architecture evokes the relationship between past and present characterizing the project. For the graphics platform, the layout and location of the information is presented in a slightly unstructured fashion to capture attention. This visual dynamic, combined with touches of elegance, creates a balance recalling the classic-modern character of the project.
- visual identity