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Creation of the visual identity and event design for the first edition of ALL IN. The ALL IN logotype represents Canada’s largest AI-dedicated event. It symbolizes commitment to innovation, technology, and creativity. The letters were crafted to convey trust and reliability. The textural elements within the letters bring movement, counterbalancing with a stable and commanding typography. They represent adaptability, agility, and AI’s capacity to rapidly evolve with technological advancements.

We developed a graphic universe based on the concept of two visual elements merging, illustrating the name ALL IN. These two spheres symbolize the meeting of all entities whether specialized in AI or not, invited to debate, inform, and develop ideas within a single space: the ALL IN event.

ALL IN

Customer

Scale AI

Services

Visual identity, Production, Animation, Event design

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