Founded in 1955, the Quebec Association of Ophthalmologists entrusted us with redesigning its visual identity. Our approach aimed to translate the fundamental values of mutual aid and knowledge sharing of this institution, which today brings together 350 active members.

The new symbol draws inspiration from the dynamics between tradition and innovation, creating a visual symbiosis between generations of practitioners. Its evolving design illustrates the constant interaction between scientific expertise and the human approach, a key characteristic of the association. The soft and warm color palette brings a reassuring dimension that reflects AMOQ's mission to its members and their patients.