We were approached to create the visual identity for EFFERVESCENCE 2022. This annual event aims to connect life sciences and health technologies to create future partnerships and business developments.

Our mandate was therefore to evolve the signature by energizing the visual. The objective: to encourage networking through a more contemporary image that reflects interactivity. To achieve this, the use of more vibrant colors, including neon shades, offers a more eye-catching aesthetic. Preserving the grainy texture of the previous identity makes it possible to bridge the gap to the new graphic universe. Ultimately, it is through website animations and the use of movement that everything comes to fruition.

EFFERVESCENCE was named a recipient in the Best Conference 2019 category at the Canadian Special Event Awards, alongside their partner Altitude C.