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Industrial Excellence Saint-Laurent is an organization that drives the growth of metropolitan collective wealth by energizing the development of businesses in the region. It supports entrepreneurs with expertise and a wide range of tools through a diverse service offering: business establishment and growth, innovation, sustainable development, exportation, and alternative mobility. Following a repositioning and a name change (formerly known as Développement économique Saint-Laurent), we were commissioned to redesign the brand identity.

The new logo of Industrial Excellence Saint-Laurent is a symbol of prosperity and industrial innovation. Its primary color, orange, is a warm, invigorating, and strengthening hue that reflects the dynamic and mobilizing nature of Industrial Excellence. Its shapes evoke chevrons, structural elements that support buildings, symbolizing solidity and trust. The pattern integrated into various applications draws inspiration from these forms, symbolizing movement and the growth process, echoing the cyclical and continuous nature of industrial systems.

EIS

Customer

Excellence industrielle Saint-Laurent

Services

Visual identity

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