We had the opportunity to develop the visual identity for the new Fous de théâtre festival for the Quartier des Arts de l'Assomption. A theatrical crossroads bringing together a multitude of partners and artistic performances.

The collective and multidisciplinary nature of the event inspired us during the development of its image. The logo's burst form references the diversity of artistic projects offered during the festival. Moreover, the program is revealed through a fortune teller game based on the emotions one wishes to explore. This tool suggests the playful nature of the project while highlighting the range of emotions experienced by participants.

Photos: Jany Tremblay