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With the ambition to strengthen its brand image, Kevlar entrusted us with the evolution of its visual identity. Our approach aimed to create a distinctive signature that elevates the brand while respecting its heritage of excellence.
Airy and punctuated with breaches, the new logotype suggests openness and symbolizes avant-gardism. The serif typography conveys an image of solidity and permanence, while the graphic treatment evokes haute couture codes. Through these characteristics, we created a balance between tradition and innovation, reflecting Kevlar's creative and ambitious spirit.
Kevlar
Customer
Groupe Kevlar
Services
Visual identity, Production

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