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Drawing inspiration from the Catalan word "mirall" meaning mirror, we developed a visual identity where architecture becomes poetry. The subtle integration of an arch within the M symbol creates a sense of elevation, while the soft, textured color palette brings a peaceful atmosphere to the project.

Echoing the nearby Jacques-Cartier Bridge, the graphic elements sketch a balance between urban modernity and serenity, reflecting the natural dialogue established between the river and the project's two iconic towers.

Myral

Customer

Groupe Devimco

Services

Naming, Visual identity, Production

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