The main objective was to refresh the visual atmosphere while preserving the establishment's essence and retaining the original logo. To achieve this, we opted for a contrasted palette with both understated and vibrant tones. Inspired by California's relaxed and sunny atmosphere, we brought in visual elements that evoke this dynamic and warm lifestyle. Graphic elements, such as typography and illustrations, were carefully selected and designed to add dynamism and character to every visual touchpoint with their clientele.