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Through its verticality and balanced, grounded composition, the logo conveys stability; the result of a typographic interpretation that nods to history while adopting a decisively modern direction. The cuts at the intersections of certain ascenders and crossbars produce a subtle lighting effect, highlighting the design's refinement.
For the graphic territory, we opted for a dynamic layout where information deconstructs with sophistication. This bold visual approach, combined with careful architectural details, reflects the project's classic-modern character.
Sir Charles
Customer
Groupe Devimco
Services
Identité nominale, Identité visuelle, Habillage d'espace, Production
