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At the heart of a revitalization project for Place Charles-Le Moyne in Longueuil, we developed the name and visual identity of Sir Charles. This naming proposition allows for natural geolocation through its connection with local toponymy.

Through its verticality and balanced, grounded composition, the logo conveys stability; the result of a typographic interpretation that nods to history while adopting a decisively modern direction. The cuts at the intersections of certain ascenders and crossbars produce a subtle lighting effect, highlighting the design's refinement.

For the graphic territory, we opted for a dynamic layout where information deconstructs with sophistication. This bold visual approach, combined with careful architectural details, reflects the project's classic-modern character.

Sir Charles

Customer

Groupe Devimco

Services

Identité nominale, Identité visuelle, Habillage d'espace, Production

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